Efficient operations begin with knowing where your assets are. When equipment goes untracked or missing, it can trigger a chain reaction, delayed timelines, unforeseen expenses, and even compliance breaches. Without proper oversight, these small gaps can quickly escalate into major operational setbacks.
That’s why custom asset tags aren’t just a nice-to-have. These tools are necessary for any business that wants to stay efficient and secure. Labels help you identify, track, and manage everything from medical devices to manufacturing tools with precision.
In this post, you’ll discover the essential questions every business owner should ask before ordering asset tag labels. The right choices today can save you from costly mistakes tomorrow.
What Are Custom Asset Tags and Why Do They Matter?
Custom asset tags are durable labels that identify, track, and manage your physical assets. Each tag typically includes a unique serial number, barcode, or QR code, giving every item a digital footprint within your system.
These tags are used for labeling tools, equipment, supplies, and machines. They help streamline audits, reduce equipment loss, and help businesses comply with industry regulations. For example, a hospital can track infusion pumps across departments, ensuring fast access during emergencies and proper maintenance scheduling.
In manufacturing, asset tags make it easy to monitor equipment usage, schedule preventive maintenance, and pinpoint high-cost tools that need tighter controls. With custom options, you can tailor the tag’s material, size, and layout to your environment, whether a sterile operating room or a rugged outdoor job site.
Asset tags are the frontline of accountability. The better your tagging system, the better control you have over your operations.
What Information Should Be Included on an Asset Tag?
Every custom asset tag needs the right details to make tracking simple, fast, and accurate. The information you choose depends on how your team will use the tags and how much data your system needs to manage assets efficiently.
At a minimum, include the basics that link each item to your records. You can also customize additional fields to fit your workflow. Asset tag labels that include the right mix of data help your team make faster decisions and prevent costly errors.
Here’s what to consider including in your tags:
- Company Name or Logo: Reinforces brand ownership and deters theft
- Unique Asset ID or Serial Number: Helps identify and differentiate each item
- Barcode or QR Code: Enables fast scanning and integration with asset management software
- Department or Location: Indicates where the item belongs or is primarily used
- Purchase Date or Warranty Info: Tracks age, depreciation, and replacement timelines
- Assigned User or Team: Adds accountability by linking assets to individuals or groups
What Materials Are Available for Metal Asset Tags?
Choosing the right material for your metal asset tags is as important as the information you print. The tag’s environment, exposure, and handling frequency affect its performance.
Let’s break down the most common metal options and when to use each:
Anodized Aluminum
Anodized aluminum is lightweight, durable, and corrosion-resistant, making it a go-to for indoor and light industrial use. The anodizing process locks in printed or laser-etched data beneath a protective layer, making the tag resistant to scratches, chemicals, and UV exposure. It’s ideal for IT equipment, office assets, and indoor machinery.
Stainless Steel
Stainless steel is a heavy-duty option for harsh environments. It resists heat, chemicals, abrasion, and extreme weather, making it perfect for manufacturing plants, outdoor utility equipment, or oil and gas operations. Although heavier and costlier, stainless steel offers unmatched durability when longevity is non-negotiable.
Brass
Brass asset tags have a polished, high-end look and are resistant to corrosion and tarnish. They’re often used for identification plates in marine environments, architectural elements, or specialty equipment. Choose brass when aesthetics matter just as much as strength and visibility.
No matter the material, asset tags should match your operating conditions and lifespan requirements. The right choice ensures your tags stay readable and reliable for years.
What Size and Shape Should the Tags Be?
The size of your asset tags directly impacts how useful your custom asset tags will be. A tag that’s too small may be hard to scan or read. If it’s too big, it could get in the way or peel off more easily.
Start by evaluating the available space on the item. A power tool won’t offer the same surface area as a large HVAC unit. The size of your barcode or QR code also matters, as scanners need enough room for an accurate reading.
Most manufacturers offer both standard and custom sizes to fit different asset types. Here’s a quick breakdown of common tag dimensions:
- 1″ x 0.5″: Best for compact tools and handheld devices with limited surface space
- 2″ x 1″: Ideal for IT equipment, laptops, and general office items
- 3″ x 1.5″: Suited for industrial machines, outdoor assets, or equipment with more detail to display
You can also customize the shape of your tags. Choose from rounded corners, ovals, or die-cut styles to improve fit or create a more professional appearance. Just make sure whatever you choose enhances legibility and functionality in the field.
How Should Metal Tags Be Attached to Assets?
A metal tag is only useful if it stays put. Choosing the right attachment method is key to securing your metal asset tags. The best method depends on the asset type, surface material, and environment.
Here are the most common options:
- Adhesive Backing: It is quick to apply and great for smooth, flat surfaces. It is ideal for indoor use or non-critical items. However, it is not recommended for high heat, moisture, or textured materials.
- Rivets or Screws: Extremely secure and tamper-resistant. Best for permanent installations on machinery, vehicles, or heavy equipment. Requires pre-drilled holes and tools.
- Cable Ties or Wire Loops: Perfect for tagging irregular shapes, cables, or items that shouldn’t be drilled. Flexible and removable when needed.
You may want to explore tamper-evident adhesives or specialty fasteners for high-value or mobile assets. These prevent unauthorized removal and help deter theft or asset misuse. When chosen wisely, your attachment method protects the tag and the asset while keeping your inventory records reliable and current.
Can Metal Asset Tags Be Customized for Branding?
Custom asset tags can do more than track equipment; they can reinforce your brand. Add your company logo, brand colors, or custom fonts to project a professional image on every piece of equipment. A small detail like this can make a strong impression.
This is especially useful for customer-facing assets like rental gear, field tools, or tech devices. Branded tags enhance visibility, signal ownership, and promote consistency across your organization.
Custom Asset Tagging Solutions from the ISG
Custom asset tags give you control, visibility, and peace of mind. From selecting the right material to choosing how it’s attached, every detail matters regarding long-term asset management.
Your local ISG Member Dealer can help you get started with the asset tracking solutions your organization needs. We work with trusted partners like Metal Marker to provide the metal tags, plates, labels and other asset tags you need. And we also offer asset management solutions from other partners like Elliot Mobile Solutions that can help you assign inventory and track where it is at all times throughout your system.
You can also talk with your local ISG Member Dealer for a variety of other identification, tracking and security needs like access control, mobile credentials, biometric tracking, integrated campus services and so much more.
Contact us today to discuss your specific needs!
